This is an educational article for KeyBank's investment services arm, targeting their "preserving wealth" segment (primarily retirees looking to invest in a grandchild's education). The job was walking that audience through the differences between 529 Plans, Coverdell ESAs, and Roth IRAs in a way that felt approachable without oversimplifying it or running afoul of compliance, then guiding them toward a consultation CTA without the hard sell.