Amy Zinger

COPY & CREATIVE DIRECTION

Slalom Element Lab

Slalom already had a quadruped robot and was about to acquire a humanoid. To generate more excitement (I mean, how exciting are robots?), I wrote and developed the "Get Hands On" campaign, including two videos – one covering Slalom's robotics practice as a whole and the other documenting a booth experience that featured the quadruped in action. For the humanoid – who I got to name Bobbie – I created the character concept, voice, and chatbot prompt documents. It's the sort of integrated, conceptual storytelling I love. And, have I mentioned the part about robots?

Slalom Robotics Introduction

Houston Innovation Days Experience